Lacoste and Zalando Gear Up For The Crocoliga Final. Lacoste's Crocoliga table tennis tour hit Berlin, Paris & Milan.
O que aconteceu
After the kick-off in Berlin and the following chapters in Paris and Milan, the tryouts for Lacoste’s Europe-wide Crocoliga competition are officially complete.Hosted by a collective per city in three of Europe’s creative capitals, each trial brought together a diverse range of movers and shapers from across its creative scenes, who battled it out for table tennis glory.While the trials certainly had a competitive edge (we find that creative people are, perhaps quietly, often keen to win), this shared initiative between Lacoste, Zalando, and Highsnobiety focused more on the joy of the game than the winning of it—a way to foster exchange between sporting, musical, and artistic fields under one roof.Still, tell that to the finalists, who’ll be converging on Berlin next month (and we imagine they won’t be going easy).
In advance of the day, we caught up with the host collectives from each of the three cities—Obby & Jappari in Berlin, DAR Studio in Paris, and Fritto FM in Milan—to get their takes on the energy of the tryouts, what they’ve learned so far, and how they rate their chances in the final.BERLINKicking off the tryouts in Berlin was Obby & Jappari, a creative studio working across CGI, design, film, photography, and community-driven events.
They crowned [FULL NAME] champion, who'll represent the home city in the final.How were your city’s Crocoliga try-outs, in three words?Exciting.
Por que importa
A pauta interessa a quem acompanha Moda porque altera expectativas e decisões práticas.
Consequência prática
Unforgettable.What was your most memorable moment?Watching complete strangers celebrate and support each other like old friends.
The energy in the room felt truly special.One key takeaway from the event?People may forget who won, but they remember how the event made them feel.
Creating that sense of community is what makes an experience last.Your favorite table tennis shot?The forehand smash.
Nothing beats it when timing, speed, and confidence come together perfectly.How would you rate your city’s chances in the final?Our Berlin players brought incredible energy, pushed each other, and brought out the best in everyone.
After the kick-off in Berlin and the following chapters in Paris and Milan, the tryouts for Lacoste’s Europe-wide Crocoliga competition are officially complete.Hosted by a collective per city in three of Europe’s creative capitals, each trial brought together a diverse range of movers and shapers from across its creative scenes, who battled it out for table tennis glory.While the trials certainly had a competitive edge (we find that creative people are, perhaps quietly, often keen to win), this shared initiative between Lacoste, Zalando, and Highsnobiety focused more on the joy of the game than the winning of it—a way to foster exchange between sporting, musical, and artistic fields under one roof.Still, tell that to the finalists, who’ll be converging on Berlin next month (and we imagine they won’t be going easy). o movimento reforça a leitura de que decisões em Moda precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.
